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Jennifer Kent

Vice President, Research

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

 

Free Resources

Many older multifamily properties struggle to provide reliable Wi-Fi, according to Parks Associates
Synamedia Simplifies the Entertainment Ecosystem
81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce
New Streaming Video Tracker Quarterly Now Available
Thirty-three percent of households with insurance would switch providers to acquire smart home devices
Parks Associates: Nearly 50% of streaming video industry executives do not have the data they need to make good business decisions
Parks Associates’ research shows consumers could save $366 per year on average by switching from premium to ad-based tiers
More than 50% of US internet households report experiencing a recent data privacy/security issue, an increase of 50% over five years
Annual forecasted revenue of core smart home product categories in 2027 is $12.6 billion
WGA contract pushes for more transparency around streaming data
75% of SMBs are Concerned about Inflation
Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey
Parks Associates: Smart Home Reaches the Mass Market
Parks Associates announces Sri Solur, Chief Executive Officer, Kenmore and Brands, as Visionary Speaker for Smart Energy Summit
Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming
The Smart Money: The Power of Smart Lighting
ADT Divests Commercial Business
Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes
Over half of CTV device owners engage in T-commerce
51% of CTV device owners engage in commerce-related activities through their TV

Research

Video Services Dashboard 3Q 2024
Smart Home and Security Tracker 2024 - Q3 Competitor Landscape: Platforms and Products*
Smart Home and Security Tracker 2024 - October Market Update
Home Security & Monitoring: Subscriber Churn and Retention
Streaming Video Tracker Quarterly Client Review Webinar
Residential Security Forecast 2024
Smart Home and Security Tracker 2024 - September Market Update
Smart Home and Security Tracker 2024 - August Market Update
Smart Home Dashboard 2Q 2024
Residential Security Dashboard 2Q 2024
Video at the Door: Driving New Revenues
Smart Home and Security Tracker 2024 - July Market Update
Smart Home and Security Tracker 2024 - Q2 Beta NF
Smart Home and Security Tracker 2024 - Q2 Competitor Landscape: Platforms and Products*
Turmoil in the Smart Home: The Impact on User Experience
Streaming Video Tracker: Analyst Notes, Q2 2024
Smart Home and Security Tracker 2024 - June Market Update
Consumer Perception and Use of Generative AI
EV Charging at Home: User Demand and Preferences
Smart Home and Security Tracker 2024 - May Market Update
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